009 – Chris Donohue, VP Business Strategy at See Tickets – Tickets Here!

MSCLVR Interview Series #009 with Chris Donohue, VP Business Strategy at See Tickets

In this week’s interview we got to visit the See Tickets LA office to chat w/ Chris Donohue – entrepreneur, advisor, and former manager of Weezer among other notable bands and achievements.

When most people think about ticketing I imagine they primarily think about printing barcodes on paper but the business of ticketing is far more nuanced due to its broad demand, the competitive landscape, and the technologies that drive not only scalable ticket delivery but the array of services (and opportunities) that new technologies (e.g. AI chatbots) are having on the way we consumers will learn about and acquire tickets to the shows we escape to for entertainment.

Chris’ story takes us through a timeline of music and tech collaborations that includes references to fax machines and blackberries while simultaneously peeking into the future of dynamic ticket pricing and digitally ubiquitous ticket consumption. I learned a lot but I get the feeling we’ve only scratched the surface here…ENJOY!

You can find Chris on Linkedin here .

MSCLVR After Dark – 000 – Into The Darkness

MSCLVR After Dark #000 Into The Darkness

In this week’s episode your host Davin Riley pours you a glass of wine and helps you slip into something more comfortable. Why? Because why not…

The MSCLVR Podcast will continue to feature more great interviews with outstanding individuals changing the landscape of music technology but in this new “MSCLVR After Dark” series Davin will be lounging w/ special guests and co-hosts to bring you the latest music news in a way you’ve never quite heard it before 😉

With this intro episode you get a taste of what’s to come and we think you’re going to like that taste so much you might never look at your iPhone quite the same way again…nor your Android. You get the point.

If you want to stay up to date on the latest trends in music and music tech – we just took things up a notch…by the fireplace….with soft music…ok, I think the picture’s been painted. Enjoy!

008 – Nick Yeeles, CEO and Cofounder of Peg.co – Influencer Marketing in the Music Industry

MSCLVR Interview Series #008 with Nick Yeeles, CEO and Cofounder of Peg.co

Nick YeelesIn this week’s interview with Nick Yeeles we discuss the power of “Influencer Marketing” and it’s impact on the music industry today and where Nick thinks it’s heading…and fast!

Nick cofounded and leads a lean team of product developers based in London and their mission at Peg is to shift $1 Billion currently spent on traditional media to the pockets of independent content creators – often referred to as “Influencers”.  These Influencers are typically making a living thanks to platforms like YouTube, Instagram, Musical.ly, etc and because these social platforms are so interactive the audiences enjoy a certain level of “access” (or perhaps a perception of access) to their favorite Influencer(s) engendering a level of trust that earns them that broad label “Influencer” for their influence over their fans (particularly their purchase behaviors!)

Peg is building the “LinkedIn” for the professional world of Influencer collaboration and it might be surprising to some that music labels, and even platforms like Spotify, are already beginning to rely on these Influencers to help break new music, new Artists, and even established Artists in new markets – and we are only really scratching the surface on the creative entertainment possibilities when brands, music labels, Artists, and Influencers begin to collaborate at scale!

BONUS – Marcie Allen of MAC Presents and Taylor Bennett – The Story of Music and Brands

Bridging the gap between music and brands with MAC Presents

Photo credit: Derek Garlington

Marcie Allen, President of MAC Presents (music experiential agency , bridge gap between corporate gap and music industry – (bio)), and musician, entrepreneur and philanthropist Taylor Bennett (bio), join “Fashion Is Your Business” podcast hosts  Pavan Bahl, Rob Sanchez, and Marc Raco for the most applause-laden interview in the show’s history on location at Subculture in New York City. This live audience episode is powered by Peerspace and features music by Casey McQuillen.

Representing the deal, a seat at the adult table, and a market for authentic stories

Photo credit: Derek Garlington

Allen reviews her “Southern belle debutante sorority girl” roots, being raised by two grandmothers, attending sixteen schools before fifth grade, then how she started her first company at 25, being a storyteller and solid salesperson, having knowledge on both sides of the music industry, being in music industry representing the deal, and how bad deals aren’t authentic or tell a story. The importance of paying it forward, measuring ROI in music/brand sponsorships, and how fashion brands are being introduced to entertainment marketing and mass consumer marketing. Allen’s creative things used in repertoire to bring allegiance, consideration of the music industry’s album sales being down, how 10 years ago no one wanted to do a sponsorship in music, and now music artists have a seat at the “adult table”. How a deal with Billy Joel and Citi was of value even though he didn’t need the marketing, how a deal like that can move the needle in a variety of ways for an artist, tracking metrics and how brands can measure success, lifting sales and getting press, how Imagine Dragons’ deal with Southwest Airlines produced a billion press impressions, and whether musical artists are celebrity influencers. How much of sponsorship with musical artists is the cool factor, how music is one of the most powerful ways to connect with consumers, and the Urban Outfitters partnership with Taylor Bennett for Pride Month happened because he came out as bisexual, and how that was so authentic. Consumers can smell through non-authentic sponsorships, the return of cassettes, and what’s fascinating about artists.

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007 – Nick Alt, CEO and Founder at VNYL – Curated Vinyl Records

MSCLVR Interview Series #007 with Nick Alt, CEO and Founder at VNYL

In this week’s interview w/ Nick Alt we learn about the life of a software engineer turned CEO with a passion for music and how his hunger for new challenges drove him to start VNYL (“vinyl”) – a monthly subscription service that personally curates vinyl records for each member using their Spotify account! (other platforms like Soundcloud and Instagram, too).

VNYL members select a genre playlist (called a “#vibe”) to receive new vinyl records based on their specific music tastes and digital listening preferences. And as if building a successful subscription business was not enough of a challenge – the VNYL team has also created the first wireless turntable (aptly called “TRNTBL”) that streams high-quality audio to your Bluetooth speakers, AirPlay devices, or Sonos speakers.

Nick is a super genuine guy and he definitely has his finger on the pulse of the future, independent of (or perhaps coinciding with) his appreciation for the “old” music medium.

You can check out the VNYL subscription service at http://vnyl.org/ – use coupon code MSCLVR to get $10 OFF your first month!

And if you or a loved one are in the market for a sleek, futuristic record player – you won’t be sorry if you head over to https://trntbl.co/ – doooo eeeeeeet!

Nick can be found on LinkedIn – you can also find him at @nickalt on just about every platform that matters 🙂

 

006 – Larry Mills, CEO of We Are The Hits and EVP at Tresona – The World of Music Copyrights

MSCLVR Interview Series #006 with Larry Mills, CEO of We Are The Hits & EVP at Tresóna

Have you ever watched a cover song on YouTube? Yes, that was a rhetorical question. Of course you have!

OK – follow up question.  Would you know the first thing about how your favorite YouTube artists acquire the necessary rights to monetize cover song video content? If you said yes – you are among a very special breed of music lover. And if you said no – congratulations, this episode will be an entertaining way to learn more about the world of music copyright through the journey of Larry’s career.

Get ready to laugh and learn 🙂 You’re welcome!

You can find Larry on LinkedIn.

Larry’s companies

We Are The Hits

Tresóna

005 – Cristian Acosta of Synaural – The Power of Music and Your Brain

Synaural

MSCLVR Interview Series #005 with Cristian Acosta, CEO/Cofounder of Synaural – The Power of Music and Your Brain

What if I told you I could literally hear how you process sound?  This week’s interview is with Cristian Acosta, CEO and Cofounder of a semi stealth startup called Synaural and the platforms they are developing could change the entire course of history by deepening our understanding of the human brain…thanks to music and, well, sound!

In our conversation we talk about how Synaural is using cutting edge neuroscience to develop research driven technologies that would create an ‘operating system’ powerful enough to drive amazing future discoveries in health and science as well as music tech. For example – this platform could simultaneously predict how well (or poorly) your 3 year old will read in the future, while also making it possible for hearing aide and headphone manufacturers to create devices that respond to the electrical signals of your brains to calibrate what you actually hear!

Suffice to say – it’s too huge for this description so go listen!

You can find Cristian on LinkedIn.

004 – Brandon Smith – Sr. National Festival Manager at Red Bull

MSCLVR Interview Series #004 with Brandon Smith, Sr National Festival Manager, Red Bull NA

In this week’s interview with Brandon Smith we learn how Brandon serendipitously stumbled upon his ideal career in live festival production and marketing and ultimately landing a dream job at Red Bull here in LA.

Brandon is an OG lover of EDM, which he will only refer to as “dance music” – and if you’ve engaged w/ a Red Bull activation at a festival in the last 5 years there is a good chance Brandon was involved.

Join us as we discuss Brandon’s vision for the future of festivals and learn how Red Bull’s long standing investments in both live and recorded music through the Red Bull Media House and Red Bull Records has given them an authentic voice in the industry.

You can find Brandon on LinkedIn! https://www.linkedin.com/in/brandon-smith-09736b14/

003 – Simon Kellman – Global Head of Music for Dailymotion.com

MSCLR Interview Series #003 w/ Simon Kellman, Global Head of Music, Dailymotion.com

In this interview with Simon Kellman, Global Head of Music for Dailymotion.com, we learn about how Simon went from radio and booze cruise DJ during his college days to MBA wielding music label guy.  Simon smooth talked his way into the music industry back in the early 2000s and got to work with acclaimed artists from Alicia Keys + Busta Rhymes to Rod Stewart and Kenny G!

His career has spanned from DJ to music marketer to business development and product builder at companies like Sony, Vevo, and Beatport.  Follow our trip through his music filled life from becoming an expert at music video content syndication at Sony to his brief, yet very eventful, stint at the infamous former EDM powerhouse SFX.

Simon also shares a music tech company idea that I suspect will haunt him until someone builds it…will it be him? Perhaps it will be you?

If you want to connect with Simon you can find him on LinkedIn and his Instagram is definitely worth following so check that out as well!

https://www.linkedin.com/in/simonkellman/

https://www.instagram.com/djcatnap/

002 – Jon Phillips, Founder of Silverback (Sublime, Slightly Stoopid…)

MSCLR Interview Series #002 w/ Jon Phillips, Founder of Silverback (Sublime, Slightly Stoopid…)

In this interview w/ Jon Phillips of Silverback Management we learn about how he first met and ended up managing the iconic band Sublime, the successes of his current roster which includes popular touring bands such as Slightly Stoopid and the funk, soulful jazz party that is Dumpstaphunk!

This episode features Jon sharing stories from a recent trip to Costa Rica for “Jungle Jam” festival, to his first encounters with Bradley Nowell (founder, singer, guitarist of Sublime)…and we even learn that Jon has played his hand at creating actual records from OG hash! That’s right…records you can smoke!

If you want to connect with Jon and Silverback you can follow their global music journey on Instagram @silverbackmusic!