MSCLVR Interview Series #014 w/ Daryl Berg, Principal, Sound Canyon (The Orchard, EMI, and more…)
Mr. Berg is owner/operator of Sound Canyon based here in Hollywood California where he provides music supervision and licensing consultancy as well as digital content and music publishing management – and if you don’t know what any of that means well congrats because you will know what all of that means and more by the end of the show!
Daryl always wanted to work in music and gosh darn it – it would appear by his extensive CV he always has. He was on the ground floor in ‘98 for a lil music tech startup called The Orchard as the VP of Strategic Planning – The Orchard is now, some 20 years later, one of the largest music, film, and video distribution companies in the world.
After spending a few years doing independent music placement under the brand CRUSTY OLD TIMER (quite possibly the best name ever) – Daryl went on to evaluate, create, and negotiate licensing agreements for EMI in the early 2000s doing early deals digital music subscriptions, online video, Internet radio and the like.
He’s held senior leadership positions at Fox Entertainment, Endemol Shine, and Freemantle Media overseeing music licensing for shows like American Idol, America’s Got Talent, Master Chef, and The Office! Not too shabby, Mr. Berg…not too shabby.
Daryl now imparts his knowledge w/ clients such as DanceOn/Izo – a YouTube MCN co founded by Madonna and Guy Oseary, and little known companies Intel and Showtime…no big deal.
Oh – and in the 3rd segment he provides the best reason I’ve heard to date for getting into vinyl so stay tuned for that.
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You can find Daryl on LinkedIn here.
Music Credit: Panthurr – soundcloud.com/panthurr